ss_blog_claim=67e92efd63fe88f85f6935471a3236eb Insights on Search Engine Optimization: September 2008

Monday, September 29, 2008

The Perfect Spy

Think of your website as your business courier to the online community. The rest of the world will know whatever you do with it and how it turns out will represent you entirely.

So this is where you begin to ask: How did my competitors make it to the top of the search engine rankings? You browse online looking for the answer to this and you’ll notice the first thing you need to have is a keyword research tool to help jumpstart an online marketing campaign. There are hundreds of keyword research tool companies so all you need to do is to start choosing.

Online marketing is a very tricky game. One of the important things you need to consider is getting an excellent partner to help you in your research and competitor tracking online. A keyword researcher should be able to provide a wide range of keyword statistics fit for your business and of course, your chosen search engine marketing campaign. Your online search might give you results that tell you that all you need is a perfect keyword research spy that can make all the difference. But what do we need a spy for? Do we really prefer spying on our competitors online? Shouldn’t we be focusing in our own campaigns than doing an undercover work? Let’s try analyzing a few obvious details for you to understand why a keyword research spy is what you need for a successful online marketing campaign.

Large SEO companies conduct their research based on your industry, your business capacity and target market. I am not saying that this is not a right thing to do, but the problem here is that they hardly ever notice that there is huge competition between you and your business rival who is ahead of you in the search engine rankings. Increase in the demand for the top rankings on Google and Yahoos’ sponsored links can prove that search engine results are a big factor to consider in keyword research analysis. Indeed, SEO companies have their different sources for keyword research and advanced software tracking system but they use this to generate keywords only based on business preferences and not so much on competitors’ strategy.

This is where keyword research tool companies come in. Keyword Research tools are the latest trend in the online marketing arena because of the reliability and consistency in the keyword database they show all their subscribers, most of them for competitor research and tracking purposes. Now, not only will you be able to manage your own online marketing campaign but also get the opportunities to see-thru your competitors’ entire marketing strategy. The technique is to find the most reliable, accurate and powerful keyword tool with user-friendly features that you can easily familiarize yourself with, easy to understand database that won’t require you to have special internet skills, and relevant information you can manage for your own online campaign.

So the next time you browse online, find the perfect spy that will help your website become the best representation of your company in the online community.


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