Through Tracking

Online marketing isn’t just about getting high rankings and numerous hits on the search engines. A good online marketing needs careful strategic planning from getting the most advanced keyword research tool to do your keyword analysis, hiring the best copy writers to create your website content, and finding high ranking link directories for your back links and so on. Here are some tips to prepare you when entering the competitive field of online marketing.

Tip#1 – Use an all-around keyword research tool for your keyword analysis. Now, if you’re already using one of them for research purposes check if they also offer competitor tracking system that will let you in on your competitors’ exclusive ad campaigns and keyword database. Some keyword research tools like KeywordSpy.com offer a tracking package that will enable you to see your competitors’ keywords with corresponding analytical statistics across your preferred search engines and countries.

Tip #2 – Use keyword phrases on your website content. Relevance will be an important word for you once you’re on this phase of online marketing. In writing articles and site contents, you need to have relevance between the keywords you chose and the stuff that you write about because content is what drives people to your site. So, in order for you to maintain loyal readers and keep them coming back, give them a reason to. If you used a keyword phrase in your site that says travel cheap, make sure you really write something about travel cheap. Now, even at this stage you can make use of your keyword tracking tool before writing an article. You can check on your competitors’ own Ad campaigns and website, search for the ones you think can be applicable for your own campaign and start writing the right stuff!

Tip #3 – Submit your site to the right places at the right time. You’ve gone through the keyword research analysis part and content creation. All you have to do now is submit your website to the search engines, at the right time. There is also another way of getting ahead of your competitors in this area by means of tracking them online. This is where your keyword tool can be a good help too. In the keyword tool company I mentioned earlier – KeywordSpy.com – there is a way for you to track on what time of the year your competitors are bidding the highest and the lowest in all their campaigns. On their keyword tracking tool database you can simply back-track yours competitors’ Ad campaigns and see if you’ll advance against them if you will advertise in a certain time of the year they didn’t. Right timing is one issue advertisers need to deal with most importantly.


Competitor tracking is what I consider the most innovative way of marketing online. It doesn’t only give you a chance to see your competitors’ way of advertising but also gives you a powerful edge to increase your website traffic, marketing sales and profits.