ss_blog_claim=67e92efd63fe88f85f6935471a3236eb Insights on Search Engine Optimization: On Learning SEO

Friday, September 23, 2011

On Learning SEO

Being an SEO specialist is a tedious task. In the process of being one you need to constantly feed yourself with a lot of things that goes around in the online marketing community. This has always been never easy. You should be able to find the most efficiently informative source to nourish you with updates consequently attracting ideas for your next move.

For the past couple years, this sort of progress that I’ve reached as an SEO was an uphill climbed. I was indeed a project manager for a website design company with SEO. But now, saying that is merely just for bragging rights. There is still a lot to learn. And what I’ve learned being in that position is just half of what other SEO’s have learned. Achieving goals is not the goal anymore. It’s maintaining that goal you’ve achieved.

Here’s the number one tip I learned so far, which I bet has been there staring at me all this time I kept ignoring. Do not be complaisant of what you have. Keep going for it. It’s still not the end of your journey towards achievement. If in any case you thought you’ve seen the end of it, look at it again, or probably look at it from a different angle, and I bet you it’s still not it.

The stories and so-called helpful tips I’ve shared to you in the past are all based on hands-on experiences as a project manager. When I wrote them I was thinking, yup, that’s already it. Looking at them now I say, gee, that’s not just that!

I no longer work as a project manager. I no longer write for a keyword research tool. I now am doing fulltime SEO for a BPO company. Having said that, whatever my credentials were, I still have a lot to learn. I still need a lot of feeding, more nourishments in this career I’ve chosen. But you know what’s funny about this reflection? It’s that it took me a long time to give it to myself. Who has gotten me into this situation? I’d like to say Google Panda to say the least (insert devilish laugh), but seriously, it’s SEO itself that got into me. Of course! What else will get into your ego except for that ego be confronted by the more egoistic persona of something else (still I think it’s that Google Panda update. Dammit!)

Oh well. From now on people, think that learning SEO is a continuous process. You’re still not done. It’s an industry with the most changes this world has ever seen. It’s still happening, moving, here, there, everywhere. Don’t assume you’re done or that you’ve learned enough. Interact and you will realize that what you’ve achieved is not really all that yet.

Happy weekend, everybody!

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