What really is Search Engine Optimization?

For many advertisers, e-marketers, website consultants and analysts, Search Engine Optimization is a kind of process used to improve the quality of traffic to a certain website on the Search Engines (i.e. Google, Yahoo, AOL, MSN etc.) by way of choosing keywords to get their respective websites on the natural listings (i.e. organic or algorithmic). Search Engine Optimization (SEO) allows your website to be seen by millions of people on the Internet each and every time they’d be looking for the type of products or services online.

There are three (3) important stages in SEO process. Each step we would discuss so for you to understand the weight of each stage as we go along. First stage (1) is Website Analysis and Keyword Research. Second (2) is Copywriting or the content creation. Third (3) is Search Engine Submission.

In SEO, your goal is to get as much traffics to your website. You get this with the help of proper website analysis and highly targeted keywords to get started with.

Website Analysis

Identifying parts of your website that needs to be improved is decisive for most business owners who tried as much to get all their company information on their website (i.e. company profile, product descriptions and images, etc). But then this greatly affects the size of your website, making it not fit for optimization, because with SEO, size matters.

If you are planning to market your website on the World Wide Web make sure it really is that presentable. When we say ‘presentable’ that means your website isn’t that hard to be viewed by anyone from any part of the world. Check your website’s size capacity and limit; see if you’d been exceeding it. One way to check this is to ask help from your webmaster or a webpage analyzer who could probably even suggest a better way to minimize any affected area of your website. Yes, you will need to modify or change some parts of your website before it be optimized. As they say, change is inevitable, and online marketing is no escape.

Keyword research

What are keyword tools and keyword finder? How does a keyword research tool work? Will I really get effective keywords by using them? And, what are keywords by the way?

Keywords are words combined to find related and helpful sites in browsing thru the search engines (i.e. Google, Yahoo, AOL, and MSN). In your optimization you can either get yourself your own keyword research tool or a keyword finder in generating the best SEO keywords to use. Finding the best keywords suited for the products and services you offer is probably the most significant part of the entire SEO process.

That is probably the reason why there are hundreds of keyword research tools available online for anyone to use. The most important aspect in choosing as to which tool to go with is not only to serve as a keyword tracker for your website but also to have the ability to provide you the most effective keywords for your choice of campaign.

Copywriting

After getting the right keywords, next is getting them integrated on your contents. Contents are essential elements of a website. It is thru this you can be able to convey facts to your viewers about what you have in store. In any case, everything here has to be relative to all parties, for you (the owner of the website) for the viewers and the search engines as well.

The objective is to present your information in an easy yet sensible manner for your desired audience. Yes, in the web world, viewers vary so for you to keep up with this you would need to diversify your projection towards the information on your website.

There are many ways to explain the process of optimization. I, on the other hand explains this out of experience from my previous search engine optimization projects.

Note: if you’re venturing on online marketing for the very first time, do not rush! As some SEO projects can be kinda pricey, that rushing things might turn into not so good results that would only cause you high blood pressures and all (take it from my client in New York).

Tip: Consider subscribing to a serious keyword research tool like this one I’ve discovered lately – www.keywordspy.com, the latest and the most substantial of all keyword research generator on the face of online marketing. I’ll talk about them more in my next posts. Bye for now!